THE WORLD IS IN OUR HANDS
This thread holds a STORY. The story of two SISTER, of their FATHER and MOTHER, tracing each stitch back to the HANDS that made it. Since they were young, during their summers out of school, CHIARA and BENEDETTA would help in the FAMILY BUSINESS opened in 1959, named CREAZIONI B.P. first and BPSTUDIO then. At the time they could not understand how much they were learning just from watching and contributing with simple tasks.
The smell of KNITTING reminds them about those summers when they had the future in their hands yet to be discovered. It is a familiar homey perfume, enriched by the memory of the opening to international contacts that the business put them in touch with. BPSTUDIO was a well known worldwide knitwear brand of excellent MADE IN ITALY quality, made of precious natural yarn and SOPHISTICATED DESIGN. ARCHIVIOB, born in 2014, hides Chiara’s and Benedetta’s Barontini PASSION for knitwear and thanks craftpeople for sharing their SECRETS with them. Knitting is for the Barontini’s sisters like writing THOUGHTS, interlacing threads in their very personal life vision, made of ‘LESS IS MORE’, and the belief that ‘SIMPLICITY IS THE ULTIMATE SOPHISTICATION’ as Coco Chanel used to say, together with a careful eye to CONTEMPORARY.
ARCHIVIOB has a BLACK and WHITE label VISIBLY stitched on the back of the knits. Although made of a poor material such as RAFFIA, used in Tuscany to make simple hats in the old times, the ZIG-ZAGGED STRING participates in the modern design of ARCHIVIOB sweaters. Interlaced in an extremely fascinating lab near Florence with old wooden looms nowadays mechanized, the simple label talks about the brand’s values.
It talks about the past and the future; it talks about the personalities of CHIARA and BENEDETTA so different and yet so complimentary; if you look close it whispers a STORY from the folds, the story of a SHEEP who is grazing in a green pasture, of the CRAFTSMAN who is spinning yarn, of the clicking of NEEDLES and of the hands that made it.
It talks about simplicity and yet it is so contemporary.
g i v i n g
b i r t h
The clicking of the knitting machine makes a SONG, the soundtrack of the thread between the needles.
We know when to let it go smoothly and when to “stress” it, when to give a quicker or a slower RHYTHM suitable to the thread we are using. The beat is the pumping of the HEART which shapes, explores textures and combines colors. Felting, pulling, twisting, lasering, give unedited experimental effects to our flagship yarn Extrafine MERINO. We exclusively use NATURAL TOP QUALITY yarns from cashmere to mohair and alpaca, and well silk and cotton. We know the jumper in its INTIMACY and we imagine it growing before it is born and dancing once worn. It is MAGIC to us.
s i s t e r s
The first move? CHAOS. I play around with an idea until it becomes a fixation. It’s an IDEA that you lodge in your head knowing that it will never want to leave. I must not lose the PASSION that drives me. Forget time, money, reason! Welcome an OVERFLOWING UNIVERSE! However, ideas should not be left to wander aimlessly. I tie them to each other with the thread of INTUITION. I can dare. Then the ORDER emerges, the right direction to take, the solution I need.
CREATIVITY, PHILIPPE PETIT (the tightrope walker)
You stay IN YOUR TIME. You do not go backward. I think if you relate to the time you are in, you keep your EYES AND EARS OPEN, see what’s going on, STAY CURIOUS ABOUT EVERYTHING, you will automatically be in your time.
Business Strategy & Design
Business Strategy & Sales